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HURRY: Ayala Malls Solenad offers Buy 1 Take 1 dishes on Bon Appetrip 2019 promo introduces Cash-On-Delivery on Hotel Bookings

Since launching in 2015, ZENRooms, the leading budget accommodation company in SEA backed by Rocket Internet, has shaken the hospitality industry in the region by providing a more affordable, disruptive alternative to traditional hotel chains. The company is now announcing the release of a new, groundbreaking feature allowing anyone, irrespective of card ownership to book an affordable room and travel safely.

Indeed, close to 3/4th of the population in Southeast Asia are still unbanked today (i.e. 438 million people) Thus, credit card penetration is also very low, with 74% of transactions still paid in cash. Then, why are credit cards still required for the majority of online transactions?  The hospitality industry is particularly concerned, as a credit card is usually needed to secure a booking, even if the payment itself only happens at check-in.

By introducing its Pay-at-hotel feature, ZEN Rooms becomes the first budget hotel chain in SEA to disrupt the status quo and allow 100% credit-card-free bookings. The only thing required to confirm a booking on is a valid phone number. The feature is currently available for over 500 ZEN Rooms locations and is being rolled out to 1,000 ZEN locations in the next 3 months. The pay-at-hotel option will complement other payment methods available at the moment, such as credit card payment and bank transfer.

“We are really glad to finally announce this pay-at-hotel feature. This of course removes a significant barrier to travel in SEA. We founded ZEN in 2015 to change hospitality in the region for the better with a full customer-centric approach and this is one important step forward to allowing more people travel across the region, in line with our motto and mission Travel More, Pay Less! Since introducing the feature in our Q1 pilot, we saw a 100% increase in booking rate, above expectations, and only confirmed our view that this can transform hospitality industry in a similar way cash-on-delivery revolutionized e-commerce in the past few years”  - comments co-CEO of ZEN Rooms, Nathan Boublil.


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